July 17   Niemeyer   14:00 - 15:00   |   Creativity

New Culture in the Old Shell. How to Revitalize Public Spaces that Are Losing Popularity?

Despite the booming popularity of online services, traditional libraries, cinemas and city markets are firmly holding their ground and even becoming the centre of enthusiastic attention from both the citizens and the investors. Today, in addition to their traditional functions, these institutions turn into spaces for communication, leisure and culture. Repurposing the unpopular and unused spaces to meet the new needs of the citizens is essential for ensuring their connection to their city. Successful international urban repurposing cases include revitalisation and redevelopment of industrial areas. 

  • In what ways can libraries, cinemas and markets realise their cultural potential? 
  • What new functions should they take on today? 
  • What novel revitalisation ideas can be used in future megacities and in industrial monotowns?


Daria Zhenikhova
CEO of "Culture of Consumption"


Alexander Kibovsky
Minister of Moscow Government
Dmitry Likin
Partner, Wowhaus Architectural Bureau
Winy Maas
Co-Founding Partner, Principal Architect and Urbanist, MVRDV
Nikolay Matushevsky
Owner, Design-Factory "Flacon"
Ekaterina Pronicheva
Maksim Popov
Founder, StrEat