RU

July 17   Lee Kuan Yew   13:30 - 14:00   |   Inclusion

Urbi et Orbi. Best Communication Practices for Urban Initiatives

Implementing strategic urban projects requires not only financial investment but also the support of local residents. According to social research, despite positive urban transformations, residents often don’t link the comfort of city life and strategic projects. However, the viewpoint may significantly change if the residents are engaged in the design and transformations and if the authorities communicate in an open and simple manner.

  • At which stage of the project do the authorities need to start communicating with the residents? 
  • How can we engage the residents in the process of developing ideas and projects? 
  • How can we make communication with the residents more user-friendly? 
  • What kind of communication channels do cities use to inform residents about what's happening in the city?

Moderator

Larisa Katysheva
Co-Founder, agency "Digital Tops"

Speakers

Daniela Allmeier
Co-Founder and Managing Director, Raumposition
Oksana Bondarenko
Voluntary Adviser to the head of the Moscow Department of Transport
Viktor Vakhshtain
Dean, Faculty of Social Sciences, Moscow Higher School of Social and Economic Sciences
Ekaterina Goldberg
Partner, Orchestra Design

Presentations