Lee Kuan Yew
15:15 - 16:05
| Enviroment, Inclusion
Rented, Smart and Shared. Models for the Future Housing
With millennials entering the housing market, the consumer profile is shifting: they are more mobile and have lower tendency to stay in the place where they grew up and spent most of their lives. In turn, this gives rise to innovations in housing design, as well as marketing and sales strategies. According to Wakefield Research, approximately 86% of American millennials are prepared to pay more for a smart house. Energy efficiency and compliance with eco standards are also becoming critical for young buyers. Yet many young people commonly cannot afford to buy an apartment and thus contribute to the booming growth of renting, sharing and buying under shared ownership. On the other side of the trend, the ageing population will soon be inflating the demand for senior housing.
- In what way are the consumers’ expectations for housing changing today?
- How are the development companies adapting their marketing strategies to the new market?
- What will the urban lifestyle look like in 10-20 years?
- What new economic models are appearing in response to the new consumer needs?
Partner, Head of Research and Marketing, Cushman & Wakefield Russia
Development Director, DOM.RF
CEO, development company POSH
Director for Marketing and Product Development, GC "A101"
Assistant professor, TU Delft
Marko Mihić Jeftić
Head of the Product, PIK