July 17   Lee Kuan Yew   15:15 - 16:05   |   Enviroment, Inclusion

Rented, Smart and Shared. Models for the Future Housing

With millennials entering the housing market, the consumer profile is shifting: they are more mobile and have lower tendency to stay in the place where they grew up and spent most of their lives. In turn, this gives rise to innovations in housing design, as well as marketing and sales strategies. According to Wakefield Research, approximately 86% of American millennials are prepared to pay more for a smart house. Energy efficiency and compliance with eco standards are also becoming critical for young buyers. Yet many young people commonly cannot afford to buy an apartment and thus contribute to the booming growth of renting, sharing and buying under shared ownership. On the other side of the trend, the ageing population will soon be inflating the demand for senior housing. 

  • In what way are the consumers’ expectations for housing changing today? 
  • How are the development companies adapting their marketing strategies to the new market? 
  • What will the urban lifestyle look like in 10-20 years? 
  • What new economic models are appearing in response to the new consumer needs? 


Denis Sokolov
Partner, Head of Research and Marketing, Cushman & Wakefield Russia


Alexey Sherstov
Development Director, DOM.RF
Petr Shura
CEO, development company POSH
Dmitry Tsvetov
Director for Marketing and Product Development, GC "A101"
Darinka Czischke
Assistant professor, TU Delft
Marko Mihić Jeftić
Head of the Product, PIK