July 18 Serda 11:15 - 12:15 | Wellbeing, Inclusion
Conscious City. New Entrepreneurs as the Agents of Positive Changes
Social change, support of vulnerable social groups and fighting pollution is no longer the duty of only the governments, NGOs and city activists; the responsibility is shared by the corporate world. Organised and individual initiatives seeking to raise the living standards and improve the quality of life attract more and more supporters. New engagement formats emerge that promote responsible citizenship, such as responsible consumption, crowdfunding, charity, public activism, and design of open environments. These projects elevate the level of satisfaction and happiness in citizens and negates their social, cultural or other difference.