Territory branding. New environment for a new man
The way people envision comfortable urban spaces is constantly changing. Nowadays, citizens want urban spaces to be not only safe, affordable and comfortable, but also visually appealing and filled with various activities and services. The aims of developers, architects and designers are to create attractive public spaces and establish a positive image for them using territory branding instruments.
● What do citizens expect in terms of the quality of urban environment?
● What new approaches to creating a comfortable urban environment are employed in Russia and abroad?
● How to use place branding tools to project a positive image of urban spaces?