Mr. Diender is considered a 'Blue sky' strategist for Huawei Enterprise and frequent speaker at events around the world. Adept on a range of subjects, from big data to safe and smart cities, to enterprise solutions. Not a salesman, not a technologist. A Tech strategist, accustomed to larger concepts.
In 2016, Mr. Diender initiated First Safe Then Smart, as a principle for safe city to smart city transformation. He developed and launched Secure Converged Communications in Europe in 2005. And pitched and sold one of the 1st IP-communications platforms in the Dutch market in 1998.
He has been globally involved in several (government) initiatives and programs; scaling from SME up to medium and large deployments.
Mr. Diender is experienced in digital transformation and bringing to-market concepts and solutions for Smart City/Safe City and eGovernment, including Collaboration-enabled Business Process (CEBP), Big (Video) Data Analytics, and the Economics of Smart Cities.
At the end of 2011 Mr. Diender joined Huawei to help establish the Industry Solution Sales practice for the WEU region. He became spokesperson to global analyst organizations and media for Enterprise Communications and Collaboration in 2013.
In 2015, Mr. Diender was appointed CTO in the UC&C Marketing and Solution Sales department in Huawei Headquarters, in Shenzhen.
Mr. Diender currently holds the position of Vice President, Government and Public Utility Sector, in the Global Industry Solutions Department of Huawei Enterprise, where he is focused on Smart City/Safe City Economics, eGovernment and Government Cloud, Big Data Analytics and Digital Transformation for Smart Cities.