RU
Frans van der Avert
Executive director, Amsterdam Marketing

Expert in strategic marketing, general director of state branding agency Amsterdam Marketing (Netherlands)   Frans van der Avert is an expert in strategic marketing. Manages the state branding and marketing agency Amsterdam Marketing, which created and develops the Amsterdam brand (IAmsterdam), one of the most recognizable city brands in the world.   Prior to the appointment of the Amsterdam Marketing Director, Van der Avert worked for more than 10 years in the PR department of the Rijksmuseum, then as Communications, Marketing and Education Director, was involved in the launch of the Hermitage in Amsterdam, for which he was awarded the title of Best Communication Manager of 2009 (Communication Person of the Year) in the opinion of the Association of Communication Managers of the Netherlands.


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