Ralf-Peter Schäfer - head of the Product Unit Traffic and Travel Information where he holds global responsibility within TomTom for content and services around the journey as traffic, speedcam, parking,fuel prices, weather and other content&services. He joined TomTom in August 2006 and started to work in a position of the Research Director of TomTom’s Mobility Solution Department and as the Head of the TomTom Research & Development Centre in Berlin. In 2010 he got awarded as a Fellow the highest technical ladder within TomTom. From January 2012 til December 2013 Ralf-Peter Schäfer was leading the TomTom Traffic Product Unit. He is responsible for the global product development for traffic in the TomTom Group incl. engineering, product and program management as well as sales and marketing support. His major scope from 2006 was the development ofthe TomTom traffic portfolio incl. algorithms and software for the real-time traffic information service HD Traffic and the historic speed profile product IQ Routes. With his team he also developed the dynamic location referencing technology OpenLR to allow cost efficient transmission and exchange of map location.