July 18 Cerda 11:15 - 12:15 | Wellbeing , Inclusion
New Entrepreneurs as the Agents of Positive Changes
Creating social change, supporting vulnerable social groups and tackling environmental issues is no longer just the responsibility of governments, NGOs and city activists; this duty is shared by the corporate world. Both organised and individual initiatives seeking to raise living standards and improve quality of life attract more and more supporters. New formats are emerging for citizen engagement, which promote responsible citizenship, including conscious consumerism, crowdfunding, charity, public activism, and design of open environments. These projects elevate the level of citizen satisfaction and happiness, regardless of social, cultural or other differences.