Who came up with this idea?
Alexander Zabotin, Arenter.ru Executive Director, who was previously a manager at a company that sold sport training equipment
What is it?
A service for leasing belongings without deposit. The range of goods provided includes children items, toys, training equipment, bikes, telephones, laptops, photo- and video-cameras.
What have they accomplished?
You can rent several items in one venue. You don't have to deal with deposits or travel to get them – the delivery service will do it for you. The number of users reached 1,500 within four months.