As intelligence is trendy, society is increasingly oriented towards lifelong learning. Spending the evening in a lecture hall is a regular type of leisure and a way to meet people and exchange knowledge. Chasing knowledge is not just an obligation anymore, but a source of joy that unites new-generation people. Representatives of universities, coworking spaces, museum and media producing popular science content will explain how they create communities around them and influence the urban environment. ? How to create science content, popular science events? ? What is the target audience of such events? Who are the readers? What keeps them interested? ? How does the scientific community impact the city and vice versa? ? Why do institutes, platforms and media need to engage in popular science?