Over the past 5 years, flourishing food markets and private initiative pursued by food enthusiasts have transformed the gastronomic industry that now offers a variety of privately-owned cafes, restaurants and markets to satisfy the most exquisite taste. Large chains and market stakeholders had no other choice but to give place to young ambitious projects. ? What are the key projects determining the development of gastronomic community? ? How do the food markets, that have recently transformed Russia’s gastronomic industry, maintain their popularity and a community of loyal customers? ? How do global eco-friendly trends change the business principles of the Russian gastronomic community?