Paid parking, traffic restriction in the city center, “car-free days” and special public transport discounts are among numerous measures undertaken by city authorities to encourage citizens to stop using their personal cars. Private taxi companies and car-sharing services also deliver their solutions to create a more sustainable transport system and help citizens switch to an alternative mode of transportation. ? What are the most effective strategies for encouraging citizens to switch from private to public transport? ? How do private companies encourage people to stop using personal cars? ? How to ensure a mutually beneficial private-public cooperation in developing public transport?