The musical culture of a city consists of many elements. The main culture stakeholder, i.d. festivals, clubs and individual music bands, create whole communities around them. How can a music community influence the city’s musical culture? ? How can musical culture influence the urban environment? ? How does a city set trends and a development vector of the music industry? ? What opportunities can the city offer to young musicians? What foundation is needed for the music community to emerge and develop? ? Where to find a place in Moscow for alternative festivals?