Voyages abroad, tours in the outskirts of Moscow, unusual trips across Russia – is it a trend or repercussions of the crisis? Citizens are increasingly more conscious and interested in the post-Soviet space, as the city is getting closer. A tour is no longer just an end in itself, but a tool to resolve global urban and social issues and engage citizens. ? How to create new opportunities for engaging citizens? ? How can tours and travelling tackle urban and social issues? ? How to find and attract your audience? ? How to create a wow-effect?