In search of new urban marketing champions

MUF 2017
07 July
In order to prevail in competition not only with one another, but also with the leaders of global market, dynamically developing cities have to assert themselves on the global scene with the strategic marketing tools. Properly set-up marketing strategies have allowed such cities as Manchester, Istanbul, and Tel Aviv to attract investors, highly-qualified specialists and tourists. ? What can new city leaders offer to citizens, tourists, business? ? How should city authorities collaborate with local business to establish not only a recognisable brand, but a high-quality product?