In the last five years, Moscow has seen the number of digital services and apps multiply by approximately 15 times, and at present, half of the capital’s residents make use of online government and city services. A consumer-centric approach and mass digitalization are shaping the requirements for the city’s decision-making process: it must be user-friendly, simple, and provide quick results. The efforts have received a positive response: Muscovites are now using apps to participate in online referendums, notify the city about urban problems, and promptly resolve everyday issues.