New technologies, socio-demographic changes, environmental and managerial challenges affect the professions in demand in the city. Automation is one of the main fears of the labour market. According to some estimates, in the next 20 years about 45% of jobs will be replaced by robots in developed countries. This also applies to so-called 'white-collar' jobs. In terms of finding new niches in the job market, aside from the option of living an easy life on a basic income, we tend to talk about aging as a driver of the market for service personnel, about increasing the value of unique handmade items, and about new professions at the intersection of humanitarian and technological disciplines. For example, a designer of virtual worlds will need to have the competencies of an architect, game designer and psychologist.