Non-communicable cardiovascular and respiratory diseases continue to be the leading cause of death worldwide. One way to reduce these rates is to develop an environment that supports a healthy lifestyle. For example: a park near the house, a connected network of bike lanes, and other architectural and planning solutions. The application of one of the most discussed concepts of behavioral economics today – nudging – can help citizens to make healthy decisions. Financiers, marketers, and city planners are actively using the concept to correct human behavior patterns. During the session, speakers will discuss what innovations in the design and application of active design will be needed in cities in the near future.

• What are the potential health risks and opportunities for modern cities?
• How are ‘nudge theory’ principles being implemented in Moscow and other megacities in the post-pandemic period?
• What tools for implementing active design strategies improve the level of physical activity and form healthy habits of the population?