Zaha Hadid Architects is changing the visual appearance of cities with help from unique architecture that offers a design of interaction and integration instead of a purely functional design. The head of the bureau, Patrik Schumacher, created a unique methodology — parametricism — in which the principles of nature are applied in parallel with information modelling. Assuming that the built environment that is sustainable, high-tech, and learns-by-doing will create social, environmental, and economic balance in cities. Patrik Schumacher will talk about how Zaha Hadid Architects' innovative projects are changing the way that buildings are designed and built, as well as the environment.