The World Cup was an exceptionally important event for Russia. Events took place in 11 cities across the country, and large investments were made in infrastructure. However, it seems that its effects have surpassed the expectations of even the most optimistic participants, especially in terms of the effect on city life in Russia. Tens of thousands of World Cup fans visited Moscow and other cities of Russia, evaluated the quality of the city environment, the kindness of citizens, and the level of service. Many visitors from different countries and continents see Russia as a developed and hospitable country.