Urban Media
Moscow.Details Project
Prize nomination 2017
Urban Media
Winner
Moscow.Details Project
What is it?

"Moscow. Details" is a constantly updated collection of small and, as a rule, scarcely visible elements of a huge city: buildings hidden from prying eyes, secret places, parts of the interior and architecture. The author of the project finds little-known sights of Moscow, interesting objects hidden far from popular tourist routes, takes a picture of them on the phone and publishes them on a Facebook page. Each post is accompanied by a brief description of the object, information about the year of construction and the history of the building.

One of the main objectives of the project is to show people unique buildings that may now be known only to residents of nearby areas. "Without knowing the history and architecture of the city, it is impossible to really love it, to come up with and ensure a good future for it", says the author of the project.

What have they accomplished?

Almost 15 thousand readers of the page on Facebook and 6.5 thousand subscribers in Instagram. Publications of materials about the project in "Afisha" and Time Out magazine.

Who came up with this idea?