6 июля. Shchusev. 16:15 - 17:00
Traveling in the N-city. Alternative tourism
Voyages abroad, tours in the outskirts of Moscow, unusual trips across Russia – is it a trend or repercussions of the crisis? Citizens are increasingly more conscious and interested in the post-Soviet space, as the city is getting closer. A tour is no longer just an end in itself, but a tool to resolve global urban and social issues and engage citizens. ● How to create new opportunities for engaging citizens? ● How can tours and travelling tackle urban and social issues? ● How to find and attract your audience? ● How to create a wow-effect?