6 июля. Shchusev. 15:00 - 16:00

Ready, steady sport! Stake on jogging megapolis

Group jogging, yoga, morning and evening group exercises are among the new habits of a person living in a megacity. Today sports penetrates both online and offline space. Exercising is not just a way to improve your well-being, but a platform to find likeminded people, clients and partners. The recent trend consists in creating new training centers that unite active citizens in a community and resolve social issues at the same time ● Why is it important to create and develop sports communities? ● What urban social issues can be addressed through sports communities? ● How to ensure a long-term sustainable development of sport communities? What can a city do to promote it? ● Sports as a marketing campaign or a way to engage citizens in the urban life? ● How do sports events change the city image?


Artem Gerasimenko
Expert, Center for Strategic Research


Maxim Zhurilo
Founder, I Love Running
Igor Sayfullin
Founder, Sports Section
Evgeniy Mashkovskiy
Head of the TRP project without borders
Nikolay Gulyaev
Head, Department of Sport and Tourism of Moscow
Olesya Ryazanova
Director, "Hero Race" in Moscow
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