July 4. Klyazma Hall. 16:40 - 17:40

Panel discussion

Home for millennial. Real Estate Formats for modern citizens

Home buyers are gradually getting younger - in the next two years, the main new class of property buyers will be representatives of the millennial generation. Their lifestyle and consumer preferences differ significantly from those of their predecessors. In a chase after the buyer, developers strive to offer modern residents not just a living room, but a product that will fully meet their lifestyle. Not only the layout of apartments and their functionality changes but new housing formats are designed. For example, co-livings are gaining popularity among young people, mixing different functional zones and creating a holistic environment focused on life, work and communication.

  • What does the new generation of consumers demand from housing?
  • What new housing formats can developers offer to the generation of millennials?
  • What functions other than residential should modern house projects provide to respond to the needs of young residents?


Vasily Esmanov
Strategy Consultant, Make Sense


Petr Isaev
Chief Commercial Officer, Capital Group
Mikhail Alekseyevskiy
Head of the Center for urban anthropology, KB Strelka
Oke Hauser
Creative lead, BMW MINI LIVING
Michel Rojkind
Senior Vice President of Architecture, WeWork
Marko Mihić Jeftić
Director, System Transformation Department, PIK


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