Aleksandr Lavrov

An expert in virtual, augmented and mixed reality (VR/AR). He is the President of the VRARA Moscow Chapter, co-founder of the Augmented and Virtual Reality Association, PhD in Technical Sciences.

He worked as a technical director of a scientific film studio, supervisor of visual effects, director of one of the first architectural visualisation studios and an evangelist at Adobe Systems.

In 2008-2010, he directed the creation of the product "Vizerra World Cultural Heritage of UNESCO".

In 2014, he was awarded by the Russian Olympic Committee for his contribution to the organisation of the 2014 Olympic Games in Sochi, where an end-to-end system was first used planning the temporary infrastructure of the games in 3D space.

He is CEO of Vizerra, a company on virtual and augmented reality, which since 2008 has implemented more than 200 large-scale world-class projects in the VR/AR sphere.