Lyubov is an architect, urban planner, and Managing Director of the iCube project bureau. Her company specialises in unique urban planning and urban development projects. Its main activities are the master planning of territories and landscape design. The Bureau is distinguished by its integrated approach to any task based around multilayer space preparation, where the key figure is the user of the territory, and space as a service. One of iCube's focuses is an interesting and comfortable environment for children, and the creation of an inclusive environment.
For many years, Lyubov has been working to ensure that children, teenagers and their parents are considered a full-fledged audience in urban development strategies in Russia.
In addition to her main priorities, Lyubov also regularly gives lectures and writes articles about childhood in the city. She is a member of the Commission on the Development of Urban Areas of the Public Council under the Ministry of Construction of Russia, and the Art Council of the Main Directorate of Architecture and Urban Planning of the Moscow region.