Roel van Herpt

Roel van Herpt

Strategy Director of Agency Agency, Advisor to the City of Amsterdam

Roel van Herpt is strategy director and founder of Agency Agency, practice for strategy and design. 

Both a strategic and creative consultancy, Agency Agency combines expertise in strategy development, design direction, communication strategy, identity design, business planning and project development. With this unique set of skills, Agency Agency assists governmental organizations, art institutes and design studios in developing and realizing projects with a lasting impact.

For over five years, Roel van Herpt has been advising the City of Amsterdam on its program for ateliers and creative workspaces. In this program, the city stimulates real estate organizations to develop affordable workspaces and residencies for artists and creative professionals. In doing so, the city aims to attract and retain creative talent, to stimulate diversity in the city and to remain a vibrant place for people to live and work.

Roel van Herpt is also a member of the Creative Industries Fund NL advisory committee on digital culture and a cultural innovation advisor for the AFK Amsterdam Fund for the Arts. Next to that, he leads Reality Check, a professional development program at the DesignLAB department of Gerrit Rietveld Academie in Amsterdam and at the Interior Architecture and Furniture Design department of KABK Royal Academy of the Art in The Hague. 

Before founding Agency Agency, Roel van Herpt worked in Moscow with Strelka Institute for Media, Architecture and Design and in Amsterdam for Vandejong Creative Agency and LAgroup consultancy. He studied business, strategic management, philosophy and architectural design management at universities in the Netherlands and in Rome. Roel van Herpt holds an MSc in Strategic Management and an MA in Creative Development.

Participation in past events