RU
Nicholas Hall
CEO, Digital Tourism Think Tank

With a background in digital marketing in the tourism industry of more than a decade, Nick is one of the tourism industry’s leading experts on destination marketing. As founder of the Digital Tourism Think Tank (#DTTT), the leading platform connecting destinations worldwide on topics around digital trends and transformation, Nick has worked with hundreds of destinations helping to navigate the complexities of an increasingly digital visitor experience.
Through his work heading up the #DTTT, Nick has led the industry to think about the importance of digital transformation and the impact the ‘always on’ visitor, the multitouchpoint path to purchase and the need for organisations to think differently about their approach. He has led the industry to understand and think about the value of design as a method to tackle the questions brought about in an era of exponential change. At the core of Nick’s message and expertise is the need to stay current, on par with consumer trends, and foster a culture of innovation to remain competitive.
Nick and his team connect thousands of tourism professionals each year, through the flagship #DTTT Global, Campus and leading industry sessions around the world. Fostering partnerships with both industry leaders and digital leaders, Nick has led his team and the #DTTT to become the leading thinkers on how digital is impacting the visitor experience. Nick is a sought after keynote speaker with hundreds of engagements to his name, speaking extensively and industry and digital conferences all over the world.



Participates in sessions: