Maxim ran his first marathon in New York in 2009. This event influenced his life so much that he had never been involved in sports before, he prepared and finished IRONMAN, swam the Bosphorus three times and became the first Russian swimmer overcoming the Strait of Gibraltar. In 2012, together with Irina Moskovkina, they founded the school of proper running for adults I Love Running, now I Love Supersport. In 2014, together with a group of like-minded people, he founded the company IRONSTAR, and in 2015, the RosaRun project. He studied at the USA Triathlon, a graduate of the The Smith Smith Trust Fellowship (UK), a member of the World Economic Forum expert community.