In 2006, together with friends, he founded the Look At Media publishing house, which started as a blog about street fashion (lookatme.ru) and later became a magazine on modern culture. He came up with the following periodicals: The Village, Furfur, Wonderzine, Hopes & Fears. In 2016, he co-founded the platform for managing and creating content, Setka. In 2015–2016, he was working at the English version of Hopes & Fears in the US.
Co-author of the development strategy for the Rybakov Foundation projects.
Teaching experience: National Research University Higher School of Economics, Plekhanov Russian University of Economics, separate seminars and lectures in New York, Moscow, St. Petersburg, Norilsk, Vladivostok, Kostroma, Sochi, and other cities.