Natalia was born in Samara on 30 October 1990. She completed higher education programmes at the Moscow State Institute of International Relations of the Ministry of Foreign Affairs of Russia and Humboldt University in Berlin.
In 2010, she was appointed coordinator of the educational programme at Strelka Institute for Media, Architecture and Design, were she took part in creating the development concept for Gorky Park.
In 2011–2012, she was the first head of development at the Jewish Museum and Tolerance Centre.
From 2011–2015, Natalia served as advisor to the Head of the Department of Culture of Moscow and Minister of the Government of Moscow, Sergey Kapkov. She took part in the transformation of library management and was involved in reforming the museum, as well as developing new approaches to organising mass events. Natalia ran and organised the Moscow Mayor's Council for developing public spaces.
In March 2015, she was appointed assistant to the President of the Republic of Tatarstan on a freelance basis. As part of the Public Spaces Development Programme, she works to create a comfortable urban environment and develop parks and embankments throughout the Republic. The architectural bureau Architectural Troopers was founded at her initiative.
In October 2019, she was appointed Head of the Eurasian Branch of World Urban Parks.
10 April 2020, the President of the Russian Federation issued decree No. 254 approving Natalia's membership in the Civic Chamber of the Russian Federation.