Sampo Hietanen is the founding CEO of MaaS Global, a fast-growing mobility company from Finland that intends to lead the revolution to change the 10 000 billion euro transportation sector. He is also a recognized expert and a persuasive speaker on the future of mobility and on the power of open ecosystems. Sampo’s vision for the future is partly technological but fundamentally human: “The technology is already here. All we need to do is figure out our customers’ dream, and build the services to match it”. MaaS Global is bringing the concept of Mobility as a Service into reality, by building the World’s first Mobility Ecosystem and aspiring to upgrade the service level of transportation by joining together public and private transportation providers. MaaS Global is an operator with its award-winning Whim service. Whim is a mobility app that helps to manage all the daily commuting needs from journey planning to tickets and car rental in one app.