Simon Chua

Simon is a Co Founder and Executive Director of Lead8. With over 24 years of experience in international design projects, he has worked predominantly in Asia, mainland China and Hong Kong on major design and construction projects. Prior to joining Lead8, Simon worked for a major UK architectural firm, holding the post of Director in the Hong Kong office. He managed an extensive portfolio of projects for major blue-chip clients and led the design teams from inception to delivery on projects in Hong Kong, China, Indonesia and Taiwan. Simon currently focuses on transport and entertainment-led, mixed-use developments. With his hands-on and dedicated approach, he has delivered many award-winning projects and iconic city landmarks such as ION Orchard Singapore, ICC and iAPM Mall in Shanghai, Central Festival Bangkok and Taipei IFG. He is currently the lead director for two major transport-led, mixed-use developments in Shanghai, being developed by Sun Hung Kai Properties - International Trade City (MIPIM Asia Awards 2017 - Best Chinese Futura Mega Project - GOLD) and TODTOWN, totaling more than 2 million square meters of development currently under construction and scheduled for completion between 2022 and 2025. Simon is also leading the design of the multi-retail development component of One Bangkok, a highly anticipated future development which will deliver 1.83 million square meters of integrated mixed-use development on a 16 hectare site in the heart of Bangkok. Simon is active in the industry, participating in design charettes, conferences and strategic discussions with government agencies from transport to urban development, helping to drive the design agenda and discussion on innovation and new thinking. He has been invited as a keynote speaker at numerous conferences throughout Asia, including MIPIM Asia, RECON Asia Pacific, Transit-Oriented Development Asia and Retail Asia.